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Gardening is often used as a way of embracing a simpler life away from the chaos of the modern world, but that doesn’t mean it’s behind the times. More garden retailers are using technology to build communities and open new channels of communication with customers. From advice forums to blogs and podcasts, gardening is reaching out to a switched-on digital demographic.

Bricks and clicks is the buzz term in retail at the moment. Last week, market analyst Verdict published a report showing that online retail was defying the downturn with a growth rate 10 times higher than the retail market as a whole. Physical locations, Verdict was keen to highlight, are far from dead, but to thrive and take advantage of the 14.7 billion online retail market, it recommends that retailers complement store sales with an online offering.

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